Why would you want to help make "the 100th human" a Bestseller?
the 100th human is a both an adventure story and a unique curriculum to living a happier life, all rolled into one. While the adventure aspect is full of action and intensity, the novel's core is focused around 8 keys which encourage and inspire the reader to embrace a more peaceful, joyful and rewarding life. These 8 keys are ancient truths that, if personally adopted, have the potential to shift the consciousness of the planet and create lasting and positive change. As a team, we believe in the 8 keys of this book and feel passionate about sharing positive and hopeful messages with as many people as possible. Our team hopes you'll take the time to help us, by participating in our 2009 Critical Mass - Bestseller Campaign.

What are the 8 Keys from the book, "the 100th human"?
The 8 keys are the core of the novel the 100th human. These keys are woven into the narrative, revealed one by one through the characters' interactions with the gatekeepers whom they identify, by solving riddles along the way.

• The 1st key is the need we all have to Live a Life on Purpose.
  
• The 2nd key is learning what we can gain from Hearing the Silence through Meditation.
  
• The 3rd key is how to understand how Infinite Possibilities are always available to us.
  
• The 4th key is the idea that We Are All One and interconnected.
  
• The 5th key is being Correctly Identified with the truest essence of who we are, versus identifying with material things of this world.
  
• The 6th key focuses on a topic near and dear to the human heart: Freedom = No Fear. Gentle Ida, compassionately illuminates the origin of fear and how to truly be free from it.
  
• The 7th key clarifies the multi-layered depths of Gratitude and how these layers can change our perception of ourselves and the world.
  
• The 8th and final key is Love's Transcendence or Breakthrough and represents the culmination of all the keys, confirming how love is not the means to the end, but is the beginning, middle and end - all.


Through humble forgiveness and overwhelming connection, the characters demonstrate the transformative power of love and what an evolutionary shift could actually look like, in this world - now.

To find out more about the 100th human and the author, visit these sites.

www.the100thhuman.com
www.myspace.com/the100thhuman
the100thhuman.ning.com
www.chrisfenwickblog.com
www.chris-fenwick.com
www.twitter.com/cfenwick

Okay, so how does the campaign work?
We are asking people, companies and organizations that have opt-in subscriber lists to send out a special announcement/offer to their lists. We are not asking for access to their lists. What we are asking is the list owner to send out our special announcement/offer in their regular newsletter (or in a dedicated, special-edition newsletter) on the specific days that our campaign is to launch. Our campaign dates are May 21st and May 27th, 2009. All the newsletters are split and go out on one of these two days to a minimum of 1 million people combined. List owners will be joining in a worldwide grassroots marketing campaign that allows everyone to benefit.

What's in it for list owners?
The answer to this question is twofold. There are two options for list owners.

Option One: You can send out our offer on the specified campaign date simply to support the cause (Shifting Consciousness) of the book and help out a new friend.

Option Two: Along with option One, in appreciation to list owners for sending out our announcement/offer to your lists, we give you the opportunity to include in the offer a free gift of your own, a product or service. This free gift should be something that you can distribute without incurring any additional cost (i.e. eBook, subscription, audio files, coupons, podcast, etc.) This puts your name, brand, products, and organization in front of 1 million new people.

This is a win/win/win campaign:

1. You, the list owners have the option of getting your name, brand and products in front of 1 million new people, many of which you might never have the opportunity to reach.

2. The actual subscriber will receive fantastic free gifts when they purchase the 100th human within 24hour of the offer

3. We are have the opportunity to get the 100th human and its message out to 1 million new people with your help

When subscribers purchase a copy of the 100th human within the specified 24 hour period, (from either May 21st or May 27th 2009) they receive a large bundle of valuable FREE gifts from many list owners. Your subscribers will thank you for giving them an amazing offer with so many useful and legitimate free gifts. PLUS each time we sell a book, we are getting the 8 Keys from the 100th human out to people who really want them.

Where does this 1 million people come from?
You, the list owner, become our partner, by simply sending the offer out to your list on the specified day. The culmination of subscribers from multiple lists gets us to 1 million. Again, we are NOT asking for access to your email lists. Before launch day (either May 21st or May 27th 2009), we will send you the offer/Email copy to send to your entire list, just in case you don't have the time to write it yourself. Our team is targeting over 50 industry categories that are directly related to the events and messages in the novel the 100th human.

Why do we want to launch on a specific day?
If we limit the offer to a specific day and a 24 hour period of time, the return is higher. Not to mention, our offer is a book that we would like to reach "Bestseller status" on Amazon.com. Publishing houses and distribution companies watch this "Bestseller list" and give expanded opportunities to those that make it to the top. Selling many copies in a short period of time helps the book get maximum exposure and increases the options for sharing these ideas to an even wider audience.

What kind of Bonuses are we talking about?
Bonus gifts can be ebooks, subscriptions, discount coupons, free coaching calls, recorded trainings, lectures, interviews, audio, videos, discounts on services, pamphlets - anything of value that would be desirable and create value to the customer. We only request that all bonus gifts be spirit building, consciousness raising and in positive alignment with the 8 Keys from the book.

This strategy sounds great, but does it work?
Strangely enough, it does work. In 2006, we launched a mini campaign to see if the technique was affective. In this mini campaign, the 100th human went to #1 in "Visionary fiction" on Amazon.com in less than one day, our sales were the highest they've ever been and we made a lot of really great friends along the way. However, we knew our numbers were not large enough to make a big enough splash. This campaign will be more than 33 times larger than the original mini one we launched two years ago.

Does this event cost anything?
NO. The only possible cost is the value of your own bonus gift, should you decide to provide one. Other than that, it really just takes a little bit of time to setup and commitment to Campaign date(s).

Anything else?
This is an extraordinary offer and an amazing opportunity for all included. If you know of anyone else who would benefit from this offer, please contact them as soon as possible!

In appreciation to all list owners, the author, Chris Fenwick, will send a free autographed copy of the 2nd Edition of the 100th human to every list-owner who joins the Critical Mass-Best Seller Campaign.

Where do we go from here?
Email Fen or Dustin at: fen@the100thhuman.com or dustin@the100thhuman.com as soon as possible, with 3 things:

1. That you would like to join the 100th human Critical Mass-Best Seller Campaign.
2. Which option you are choosing: "Option One" (helping spread the word about the 8 keys) or "Option Two" (On board to spread the word, but would also like to take advantage of the free advertising opportunities).
3. The number of subscribers you have on your list so we can keep track of the overall number to reach the goal of 1 million subscribers.

Thank you!

Namaste,

The 100th human™ team:
Fen Alankus
Dustin Kampel
Chris Fenwick

2012      |      the People      |      the Book      |      the Keys      |      the Trainings      |      the Products

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